TEDD D. KELLY

Tedd D. Kelly's career began in 1957 as a college director of admission. In 1967, he started what became a nationally known enrollment managementfirm, CERR.

During the 30 year period that followed, Mr. Kelly became a national leader in the marketing aspects of college recruitment. As the needs of the market changed, his firm guided colleges in finding creative ways to meet student needs. From direct mail, telemarketing, computer-based follow up to the use of geodemographic market research, his firm, Consultants for Educational Resources and Research, led colleges into more student centered marketing.

He knows what colleges do in recruitment and why they do what they do. As a result, he offers you an insider's view of the admission office. His experiences are the bases for this book, "Going to College . . . Without the Stress."